Building a best-in-class business park? Managing a high-end high-rise? Coordinating resident programs for a class-A apartment complex?
Chances are, you already have a beautiful property. But maybe you’re still having trouble attracting or retaining tenants, or you’re trying to improve tenant happiness. Amenities might be the solution you’re looking for.
Why wellness? Read on for eight fantastic reasons amenities can be the perfect way to improve your retention rates, boost overall tenant satisfaction, and slash turnover.
1. Amenities boost tenants’ sense of community.
One major reason tenants don’t renew is over disagreements with neighbors. Another big one: They simply don’t feel a sense of community. Fitspot’s unique wellness experiences bring people together and build connections between tenants, creating a tighter-knit community people don’t want to leave. After all, there’s no better way to bridge a friendship than grabbing smoothies after a sweaty yoga session—and Fitspot can bring both to your property.
2. Amenities go beyond gyms.
Sure, your property might already have a space for solo workouts and cardio sessions. But while the gym rats may be using those areas, chances are good that others need an extra push to get motivated. That’s why Fitspot’s group workouts provide far more for your tenants than a gym can. In fact, research shows working out with others is more motivating, helps improve physical fitness levels, and can even decrease stress levels by 26%.
3. Amenities make tenants’ lives easier.
Lots of people say they’d like to start a fitness routine, but often, lack of time or convenience issues get in the way. When you bring fitness classes, wellness workshops, and massage therapy to your property, you eliminate all those blocks for your tenant’s goals to get healthier. And your tenants will thank you for it.
4. Amenities create buzz around your community.
Need to set your property apart from the competition? Wellness can help! If your potential tenants see massage in the lobby or a smoothie bar set up on Tuesday mornings, they’ll be much more inclined to sign with you, rather than the competition. Plus they’ll be advocates for their colleagues who are looking for new buildings.
5. Amenities take the logistics off your plate.
(As long as you partner with the right provider.) At Fitspot, we take the work off your plate, so you can focus on your job: managing your property. Your dedicated account manager staffs fitness experts, coordinates equipment delivery and storage, and markets the events. All you have to do is sit back and watch tenants get healthier, relax, and have fun.
6. Communities are a growing real estate trend.
And if you’re not offering it, you’re already behind. According to the Global Wellness Institute, “wellness lifestyle real estate” is a $134 billion global industry, and is posted to grow by 6% annually in the next several years. These wellness communities are designed to address six pillars of wellness:
- Physical Wellness
- Social Wellness
- Mental/Emotional/Spiritual Wellness
- Environmental Wellness
- Community Wellness
- Economic/Financial Wellness
But you don’t have to go back to the drawing board to figure out how to offer wellness. When you partner with Fitspot you can offer all the perks of a wellness community at your property, without a total overhaul.
I’m an Account Executive at Fitspot, and a Weekend Warrior that is always looking for a pick up game of basketball or softball after good round of golf in the morning. Loyalist to the Dallas Cowboys and New York Knicks, and a huge fan of all live sports!