Building a best-in-class business park? Managing a high-end high-rise? Coordinating resident programs for a class-A apartment complex?
Chances are, you already have a beautiful property. But maybe you’re still having trouble attracting or retaining tenants, or you’re trying to improve tenant happiness. Amenities might be the solution you’re looking for.
Why amenities? Read on for six fantastic reasons amenities can be the perfect way to improve your retention rates, boost overall tenant satisfaction, and slash turnover.
1. Amenities boost tenants’ sense of community.
One major reason tenants don’t renew is over disagreements with neighbors. Another big one: They simply don’t feel a sense of community. Fitspot’s unique community experiences bring people together and build connections between tenants, creating a tighter-knit community people don’t want to leave. After all, there’s no better way to bridge a friendship than grabbing smoothies after a sweaty yoga session—and Fitspot can bring both to your property.
2. Amenities go beyond gyms.
Sure, your property might already have a gym, but chances are not everyone feels comfortable doing their own workout routine. Give them an extra push to get motivated and fit with their friends. Fitspot’s group workouts provide far more for your tenants than a gym can. Our certified wellness professionals, known as FitExperts, teach a range of high- and low-intensity sessions, such as circuit training, bootcamp, yoga and pilates. In fact, research shows working out with others is more motivating, helps improve physical fitness levels, and can even decrease stress levels by 26%.
3. Amenities make tenants’ lives easier.
Lots of people say they’d like to start a fitness routine, but often, lack of time or convenience issues get in the way. When you bring fitness classes, educational workshops, and chair massages to your property, you eliminate all those barriers that may stand in the way of your tenants’ goals to get healthier. And your tenants will thank you for it.
4. Amenities create buzz around your community.
Need to set your property apart from the competition? Community experiences can help! If your potential tenants see chair massages in the lobby or a juice bar set up on Tuesday mornings, they’ll be much more inclined to sign with you, rather than the competition. Plus they’ll be advocates for their colleagues who are looking for new buildings. Fitspot’s experiences are a way to reach a diverse set of tenants, offering something for everyone.
5. Amenities take the logistics off your plate.
(As long as you partner with the right provider.) At Fitspot, we take the work off your plate, so you can focus on your job: managing your property. Your dedicated account manager staffs the wellness professionals, coordinates equipment delivery and storage, and markets the events. All you have to do is sit back and watch tenants get healthier, relax, and have fun.
6. Community amenities are a growing real estate trend.
And if you’re not offering it, you’re already behind. According to the Global Wellness Institute, “wellness lifestyle real estate” is a $134 billion global industry, and is posted to grow by 6 percent annually in the next several years. As part of wellness real estate, Fitspot’s community amenities are designed to focus on our five pillars.
- Emotional Well-Being
- Financial Wellness