As the real estate landscape evolves, so do tenant needs and expectations. Tenant satisfaction is key if you want to stand out from the competition. Thankfully, with the rising popularity of proptech, there’s no shortage of options. If your property wants to create more engagement and loyalty, it’s important to find new and innovative ways to engage tenants and boost satisfaction.
So, can you think of one thing that always drives overall satisfaction and happiness? Community. The first word you think of when you hear “technology” may not be community, but using technology is one great way to improve and create a sense of community at your property.
Since property managers are tasked with more tasks than ever to keep their property running and their tenants happy, it’s easy for them to feel overwhelmed with the thought of doing more. This is where technology can help you find effective ways to communicate with tenants seamlessly. Curious about how proptech can help?
Keep reading for 4 ways that you can use technology to engage tenants and create community.
Use Data-Driven Insights to Understand Needs
One of the best ways to make sure you’re giving your tenants what they want is by utilizing data. Technology services that allow you to access and analyze data about your tenants that will help you (and them) in the long run. Tenant experiences apps like Equiem and HqO analyze data on tenants that give important insights, helping them to refine the content, experiences, and services offered to users. JLL’s article, “Turning to Tech to Boost Employee Well-being”, found that on an individual level, employees can use well-being tech data to demonstrate their productivity, and agree on an individualized work pattern, which best suits their needs.
The more you can customize the services you offer your tenants, the more likely you will successfully engage them and help create the sense of community they want.
Offer a Variety of Amenities
No two people are the same, and this also applies to tenants. For the best chance of engaging the most tenants, offer a variety of amenities. Not everyone will want to do a group fitness class or yoga session at work. For example, Fitspot offers nutrition seminars, financial wellness workshops, and chair massage sessions on-site. The key is to frequently change your programming so everyone has a chance to join in on something they like. As you offer more amenities, you can use technology to help you gather data from tenants to find out what they like and what they want to see more of in the future.
Properties that can personally connect with and communicate with their tenants are the most successful and competitive. You can use technology at your property to help do this better and more effectively. Technology places all of the building’s services, such as daily deals, community events, and food vendors, in the hands of the tenants. By featuring convenient services on a tenant portal, buildings can engage 60 to 90 percent of their population.
A few ways to tap into technology:
- Highlight existing services in the building (often services aren’t used due to a simple lack of awareness)
- Promote offers (like brand partner discounts)
- Crowdsource from the community
Crowdsourcing in particular is a great tool since you can use a newsfeed-style like platform to ask engaging questions and find out what your tenants like to improve future amenities and services.
Create Community Online and IRL
Using a smart technology platform for you and your tenants improves communication between both of you, and allows tenants to build an online community. For example, your tenants can interact through messages, discussion boards, and comments to help build a sense of camaraderie. Letting your tenants know that you’re listening to them– whether in person on-site or via online discussion can make a huge difference in their experience.
Finally, proptech helps engage tenants IRL to find out about events and amenities that they otherwise would not know about. A technology platform can also help build excitement and discussion leading up to the event, boosting engagement and participation with amenity offerings.
Sammy is the COO and Co-Founder of Fitspot. Sammy is an attention-to-detail aficionado who brings a blend of grit and imagination to the zillions of tasks that confront every startup. She has always thrived in operations, working as a production assistant in LA and managing operations in the fashion industry. Sammy wears many hats at Fitspot, doing everything from sketching app screens to managing the customer experience. Sammy has a B.F.A. from the University of Miami, and hails from Australia.